Brand Relations January Review

HEY VEGANG!
I AM SUPER PROUD TO SAY I HAVE RECENTLY JOINED THE TEAM AT BRAND RELATIONS.

THE MD RICHARD HORWELL AND I HAVE KNOWN EACH OTHER FOR OVER TEN YEARS NOW AFTER MEETING ON A PHOTOGRAPHY PROJECT I WAS DOING FOR FASHION TV, AND WE HAVE REMAINED IN TOUCH EVER SINCE. RICHARD HAS BEEN A HUGE INSPIRATION FOR ME OVER THE YEARS AND I AM SO EXCITED TO BE WORKING TOGETHER AGAIN!

AS MOST OF YOU KNOW, I HAVE BEEN DOING MY VEGAN BLOG PAGE, VEGANG, FOR OVER SIX YEARS NOW, SHOWCASING THE LATEST VEGAN PRODUCTS, DELICIOUS PLACES TO EAT, TESTING RECIPES, AND SHARING MY REVIEWS. MY PASSION IS TO SHARE POSITIVITY AND NEWS FROM THE VEGAN WORLD AND HOPEFULLY ENCOURAGE OTHERS TO JOIN THE MOVEMENT ALONG THE WAY. IT IS THEREFORE VERY EXCITING FOR ME TO BE A PART OF THE BIGGER PICTURE, HELPING YOUNG VEGAN BRANDS BREAK OUT INTO THE MARKET WITH THE HELP OF BRAND RELATIONS.

RICHARD HORWELL IS A WELL-RESPECTED INDIVIDUAL IN THE INDUSTRY HAVING BEEN BEHIND OVER 100 BRANDS IN THE UK, AS WELL AS BUILDING AND SELLING HIS OWN BRANDS SO HE REALLY KNOWS HIS STUFF!

I MET ASHWIN, THE BRAINS BEHIND THE BRAND “KARMA BITES” ABOUT A YEAR AGO. BACK THEN, HE HAD A FULL-TIME JOB AND KARMA BITES WAS JUST A START-UP SIDE PROJECT AT THE OCCASIONAL VEGAN FESTIVAL. ASHWIN DESPERATELY NEEDED SOME INDUSTRY MENTORING, SO I PUT HIM IN TOUCH WITH RICHARD AND WITHIN 6 MONTHS THEY COMPLETELY TRANSFORMED THE BRAND INTO WHAT YOU SEE TODAY, WITH LISTINGS ALL AROUND THE UK AND HE HAS NOW LEFT HIS JOB AND WORKS FULL TIME ON KARMA BITES

IN MY EXPERIENCE, SHOWS/EXPOS ARE GREAT PLACES TO SHOWCASE YOUR PRODUCT TO THE PUBLIC, BUT NOT TO BUYERS THEY ARE FAR TOO BUSY TO ATTEND SO THEY RELY ON PRODUCTS THAT COME RECOMMENDED FROM PEOPLE THEY TRUST THAT THE PRODUCT IS INNOVATIVE AND READY TO SELL. HERE AT BRAND RELATIONS THE TEAM HAS BUILT HUNDREDS OF STRONG WORKING RELATIONSHIPS WITH THE OVER 5000 BUYERS THEY HAVE ON THEIR DATABASE, THAT THEY CAN PUT YOUR PRODUCT IN FRONT OF VERY QUICKLY

HAVING A GREAT IDEA IS THE START OF THE JOURNEY, BUT THE KEY TO SUCCESS LIES IN BRANDING, MARKETING, SOCIAL MEDIA AND PR – ALL OF WHICH ARE SECOND NATURE TO THE TEAM AT BRAND RELATIONS.

Hey Vegang!.png

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